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The Apartment Department

Welcome to The Apartment Department - the podcast for multifamily marketers by multifamily marketers, co-hosted by Anne Baum and Chris Johnson, produced by Carlos Marquez.

The purpose of The Apartment Department is to invite collaboration within the multifamily marketing space through discussions around data, going back to basics, digital marketing, and adapting to changes in apartment marketing by thinking differently. Our goal for every episode is for our listeners to walk away with one actionable item you can implement within your organization.

We invite you to listen, comment, follow our page, share episodes, and invite yourself on as a guest (seriously, though, we love collaboration). We appreciate your support, and welcome to The Apartment Department!

Anne Baum

Co-Host of The Apartment Department Podcast

Anne Baum is a results-oriented marketing executive with a proven track record of building and transforming marketing functions to drive organizational growth. Her passion for data-driven decision-making, coupled with her collaborative leadership style, has consistently delivered exceptional results.

At Towne Properties, Anne served as Director of Marketing and now Vice President of Marketing, where she spearheaded initiatives that significantly improved lead generation, conversion rates, and online reputation. These accomplishments include redirecting advertising budgets to higher-performing channels, implementing AI-driven systems to optimize lead-to-show conversions, and refining SEO/PPC campaigns to increase lease conversions.

Beyond her corporate achievements, Anne co-hosts The Apartment Department podcast, sharing her expertise and fostering collaboration within the multifamily marketing community. Anne believes innovation stems from strong foundations, and she excels at building high-performing teams that thrive on data, autonomy, and collaboration.

Chris Johnson

Co-Host of The Apartment Department Podcast

Chris Johnson is a seasoned marketing leader with a proven track record of increasing ROI through strategic initiatives. With over 18 years of experience, he's honed his skills in areas such as marketing strategy, brand management, budget control, data analysis, and SEO/paid search.

His career includes leadership roles at prominent companies like Waypoint Residential and Ashland Greene, where he managed large marketing departments and oversaw diverse projects, including social media, reputation management, and content creation. Currently, he's Director of Marketing at Irwin R. Rose & Company, LLC / Amalgamated Management Corporation and co-hosts The Apartment Department podcast, a platform dedicated to fostering collaboration and innovative thinking within the multifamily marketing industry.

Chris guiding principle: "Work hard, be loyal, and make a difference in as many lives as I can."

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